Course Overview

In today’s global arena, an understanding of proper protocol is in high-demand. ​Diplomacy, etiquette and protocol knowledge is a form of business intelligence that has created an unprecedented demand for expert training and guidance. Protocol is an important part of diplomatic practice linked with history, royalty, religion, culture and language.

Business in the 21st century is global and working people of all nationalities and cultures are brought into contact with one another. Different countries, states and institutions have different rules about acceptable behavior and ignorance of these rules leads to unnecessary misunderstandings and conflicts.

Protocol involves etiquette on a local and international scale, and the practice of good manners on a daily basis. It evolved as a result of old traditions, when in the early days of civilisation hospitality was extended to an arriving guest. Today it is particularly important because it not only covers the ceremonial rules that are followed during official functions and how to behave on these special occasions, but it also provides a set of established rules of courteousness that are to be respected in society.

Confidence comes from knowing you are doing the right things right! This five-day practical course covers every facet of modern protocol & etiquette and provides delegates with a comprehensive understanding of global business practices. The course introduces participants to the ceremonial aspect of protocol procedures, behaviour of etiquette, rules of courteousness in society, and respect for precedence. It also helps business executives master the basics of etiquette and get a better understanding of multicultural manners.

Who should attend?

For the professional who is serious about taking his or her success to the highest level in the shortest amount of time, the course provides the in-depth knowledge and skills for you to make an immediate impact in your organisation.

If you work in the international diplomatic, governmental, corporate, private or public service arena, we will help you advance yourself and your teams by building your protocol knowledge to a highly-respected advisory position.

​The course is also highly beneficial for event planners and executive assistants in global corporations and public service, as well as:

  • ​Embassy and Diplomatic Personnel
  • Meeting Planners
  • Special Event Planners
  • Corporate and Public Affairs Managers
  • Hosts Who Receive International Personnel
  • International Corporate and Government Representatives
  • Administrative Professionals
  • Private Consultants
  • Etiquette and Protocol Consultants
  • Global Entrepreneurs

Where and when?

 Addis Ababa. 22nd to 26th January, 2018.

Contact us for more details


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