Mastering International Protocol, Diplomacy and Business Etiquette in Today’s Global Village

Course Overview

In today’s global arena, an understanding of proper protocol is in high-demand. ​Diplomacy, etiquette and protocol knowledge is a form of business intelligence that has created an unprecedented demand for expert training and guidance. Protocol is an important part of diplomatic practice linked with history, royalty, religion, culture and language.

Business in the 21st century is global and working people of all nationalities and cultures are brought into contact with one another. Different countries, states and institutions have different rules about acceptable behavior and ignorance of these rules leads to unnecessary misunderstandings and conflicts.

Protocol involves etiquette on a local and international scale, and the practice of good manners on a daily basis. It evolved as a result of old traditions, when in the early days of civilisation hospitality was extended to an arriving guest. Today it is particularly important because it not only covers the ceremonial rules that are followed during official functions and how to behave on these special occasions, but it also provides a set of established rules of courteousness that are to be respected in society.

Confidence comes from knowing you are doing the right things right! This five-day practical course covers every facet of modern protocol & etiquette and provides delegates with a comprehensive understanding of global business practices. The course introduces participants to the ceremonial aspect of protocol procedures, behaviour of etiquette, rules of courteousness in society, and respect for precedence. It also helps business executives master the basics of etiquette and get a better understanding of multicultural manners.

Who should attend?

For the professional who is serious about taking his or her success to the highest level in the shortest amount of time, the course provides the in-depth knowledge and skills for you to make an immediate impact in your organisation.

If you work in the international diplomatic, governmental, corporate, private or public service arena, we will help you advance yourself and your teams by building your protocol knowledge to a highly-respected advisory position.

​The course is also highly beneficial for event planners and executive assistants in global corporations and public service, as well as:

  • ​Embassy and Diplomatic Personnel
  • Meeting Planners
  • Special Event Planners
  • Corporate and Public Affairs Managers
  • Hosts Who Receive International Personnel
  • International Corporate and Government Representatives
  • Administrative Professionals
  • Private Consultants
  • Etiquette and Protocol Consultants
  • Global Entrepreneurs

Where and when?

 Addis Ababa. 22nd to 26th January, 2018.

Contact us for more details


Managing Donor-funded Projects effectively, including Financial Control.

Overview of the course

Over the past two decades, the nonprofit sector has experienced unprecedented growth. These organizations are rarely judged solely by their financial bottom line. Instead, their worth is gauged by the effectiveness of their services and how successfully they achieve their mission.

For most organizations, the ability to deliver effective services is dependent not only on solid funding for those services, but also on sound management practices, of which financial management is an essential piece.

As public demand for more effective, efficient and accountable services has increased, good financial management has become more important. Increasingly, nonprofit organizations are expected to make creative use of scarce resources and take fiscal realities into account as they make programmatic decisions.

Capacity building is an ongoing problem experienced by NPOs for a number of reasons. Most rely on external funding (government funds, grants from charitable foundations, direct donations) to maintain their operations and changes in these sources of revenue may influence the reliability or predictability with which the organization can hire and retain staff, sustain facilities, create programs, or maintain tax-exempt status. In addition, unreliable funding, long hours and low pay can result in employee retention problems.

Resource mismanagement is a particular problem with a lot of NPOs. Such activities negatively affect the financial sustainability of the NPO, and the NPO will have financial problems unless strict controls are instated.

Potential support in the form of funding or otherwise has been lost by some NPOs because of their inability to accurately and correctly account for a previous donation, for example.

This five day course provides an introduction to the major issues and challenges leaders and managers face in increasing nonprofit organizational effectiveness. The course also aims at enhancing the participants’ knowledge and sharpening their skills so that they are able to take action confidently and at the right time in order to manage their organisation’s resources efficiently.

What you will learn from the course

Upon completion of this program, the student will be able to:

  • Demonstrate an understanding of the key differences between the non-profit, for-profit and public sectors, non-profit governance, operations, and fiscal aspects of non-profit organizations.
  • Articulate the different financial planning challenges facing non-profits, compared to the for-profit sector.
  • Demonstrate an understanding of the fundamentals of fundraising and composing effective fundraising campaign.
  • Gain an understanding of how to manage performance in an NGO
  • Demonstrate an understanding of the various types of fundraising campaigns and choose the most appropriate one to implement.
  • Demonstrate an understanding of fund accounting


February 19 – 23

Capital hotel, Johannesburg

Register today because you wont regret it!